Elvie is leading the women's health revolution in tech wearables. The brand is a market interrupter with a product that helps women rebuild their pelvic floor strength post childbirth and menopause.
SOCIAL MEDIA STRATEGY, MANAGEMENT AND CREATIVE DIRECTION
The Nice Things initially consulted on their social media tripling their growth across Instagram, Facebook and Twitter over the 3 month period during which we worked with them. During this time we strategised their social in line with their broader press and marketing objectives, advised on creative direction and managed all channels until they were in a position to hire in-house.
We working closely with the team to create light-hearted, cheeky and engaging stills and videos around pelvic floor fitness to share through direct and social media marketing.
Putting the customer first we listened to the digital conversations around pelvic floor health and developed a campaign around specific themes. Using the overarching #squeezesquad we created thought provoking content to engage followers and encourage open conversation about this taboo topic.
FLAT LAY PHOTOGRAPHY AND STYLING
STILL LIFE PHOTOGRAPHY AND STYLING
"The new girl power"
"No more little accidents"
"Make Elvie (exercise) one of your 5 a day"
GIF AND STOP MOTION ANIMATION
Easter - All kinds of eggs
Mother's Day - Flowers for your flower
Nor more little accidents