Soul adventures is a Kundalini yoga retreat programme run by Trish Whelan. She runs her retreats between Ireland, the UK, Ibiza and Goa. We initially started working with her to rebrand her business with a new logo and creative identity creating a strong visual foundation upon which to expand her thriving business.
Light is a key factor in Kundalini yoga so we took her sunset and sunrise photographs as inspiration in the development of her new look. We worked collaboratively to create a clean, linear and contemporary sunrise logo that has since become an identifiable part of her brand.
She had been using Squarespace as her content management platform and was comfortable and familiar with the interface so we decided to work with this platform updating her online presence in line with the creative set out fro the brand using white as a backdrop for all her photos.
With her clients forming the centre-point of all her work we designed a clean, fresh and easy to navigate website informing on her schedules and retreats but most importantly facilitating easy bookings and enquiries.
SOCIAL MEDIA CREATIVE, STRATEGY AND MANAGEMENT
Key to Trish's social media campaign was sharing not only pictures taken on the retreats but also imparting some of her favourite quotes and affrimations to inspire her followers day to day. As well as content creation we managed Trish's scheduling allowing her fans to connect with her on a daily basis sharing her guidance and wisdom beyond the retreat locations.