A minimal, elegant identity and Squarespace website for Dublin wedding dress designer Olwen Bourke, honouring the ancestral traditions of Irish lace for the
modern bride
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Olwen Bourke
(A) Category_Design
(B) Project Type_Brand & Website Design
Olwen is a maker of beautiful things and a gentlewoman to the core. It’s clear that her work comes from the fabric of her being. From her Dublin atelier, she designs bespoke wedding dresses, each piece shaped around the client and their unique story. She’d built the brand herself over the years and came The Nice Things knowing it was time for it to catch up with the calibre of her work. The visual language we developed together is minimal by design, deliberately quiet to let the fine details hold the eye without distraction.
Olwen's practice is informed by tradition. Her work with Carrickmacross lace makers draws on the techniques and materials of her ancestors, a living connection to heritage that might otherwise be lost. We treated this not as backstory but as subject matter, threading it through the website with use of archival imagery, so that the history of the craft becomes inseparable from the experience of the brand.
Alongside the visual work on brand and Squarespace, we brought the same considered approach to SEO on the back end of the website, ensuring the site was structured for optimisation with keywords woven through to perform as well as it looks.
(C) Scope_Brand Strategy, Logo & Identity, Squarespace Website Design, SEO
THE RESULT
Beauty without visibility is a missed opportunity. Since launch, Olwen ranks on the first page for her four primary search terms, with growing visibility across a wider constellation of related searches. Traffic has increased, and the enquiries that follow speak for themselves.
“We worked with Marion to explore and refine our brand, what it means, how it looks, and the values and vision that drive us as a company. Throughout the process, we developed a comprehensive brand book, gained a deeper understanding of our customers, and clarified the energy behind the Enibas brand. The end result has become a foundation for our culture, guiding the values we stand by and shaping the way we present ourselves today. We’re still using the same packaging, with only small enhancements along the way, because the work we did together established such a strong base. ”
Anna Leah Lenz, Co-Owner at Enibas