We helped bring Kildare Village to life in the digital space through 300 reels shot on IPhone and 6 cinematic omni-platform hero campaigns. Embedding within the village content and marketing team, we brought a filmmaker's eye to their ideas for retail storytelling, creating personality-led and human aspirational content.
/video content
Kildare Village
The village had been operating with no real strategy around video. When Head of Content Ellie Balfe started, she hit the ground running and catapulted Kildare Village's content through a daily video publishing schedule across fashion, food, events and experiences. We worked in tandem with Ellie batching content into cinematic hero campaigns with native iPhone-first social content perfectly aligned with the overall marketing strategy. Together we supercharged the storytelling with a dynamic content system designed to maximise reach while maintaining a strong and consistent brand narrative. We have delivered over 300 reels and 5 cinematic hero campaigns for the village.
(1) Strategically aligned concept development and storyboarding
(2) Fast-paced ideation and on-the-job decision-making
(3) Reactionary and lightning speed turnarounds often with on-site editing and overnight lead times
(4) Collaborating with multiple departments, retailers, brands, influencers as well as VIP hospitality across the business
(5) Omni-platform delivery in multiple formats, cut-downs and tech specs, often with social-first optimisation
(5) IPhone and Sony Suite cinematography, editing and colour grade
In all, we’ve produced over 300 reels with the village. Here’s 12 of them. We’ll happily show you the remaining 288 over a coffee, or maybe a three-course meal…
Self Shooting
Fashion and Food
Working with the village also involved self-shooting fashion, beauty and food stories to showcase the weekly retail drops arriving in stores across the business.
Chrismtas at the Village
A multi-cam production shooting all the events simultaneously coming to life for the large-scale launch of Christmas. The campaign video played out the full sense of place experience across mutliple platforms as the village dialled up the festivities for the season.
THE RESULT
A new rhythm for retail storytelling. By combining cinematic campaigns with native social content, Kildare Village achieved a 300% increase in reach while establishing a visual language and pace of content that continues to shape the brand today.
(1) A 300% increase in reach through a combination of hero campaigns and native social storytelling.
(2) Established a recognisable and enduring visual language for one of Ireland's leading retail destinations.
(3) Delivered several films and reels with audiences exceeding 100,000 views.
(4) Created a consistent rhythm of storytelling that continues to influence the brand's content today.