Working closely with Dublin ad agency Forsman and Bodenfors to deliver an omni-platform video campaign of their Dead Flowers Shop Valentine’s
Day Popup for Women’s Aid.
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Women’s Aid/Forsman and Bodenfors
(A) Category_Charity
(B) Project Type_Video
Working closely with Forsman & Bodenfors, The Nice Things embedded with the team to deliver video content for the Dead Flower Shop, a powerful Valentine's Day campaign created for Women's Aid and Allianz.
Alongside the hero campaign film, we captured vertical content designed specifically for Instagram and TikTok, documenting the public reaction and stories behind the bouquets. Shot natively on iPhone, the content brought audiences closer to the experience and extended the campaign's reach across social platforms.
The campaign reached audiences across Ireland, generating widespread engagement and helping amplify a call for men to stand as allies against violence towards women.
(C) Scope_Film Concept Development, Storyboard, Cinematography, Edit
THE RESULT
The campaign resonated far beyond the walls of the pop-up. Reaching the equivalent of the Irish population three times over, website traffic doubled while social engagement surged by 3,000% on Valentine's Day. Most importantly, it sparked a national conversation and inspired men across Ireland to publicly stand as allies against violence towards women.
“We worked with Marion to explore and refine our brand, what it means, how it looks, and the values and vision that drive us as a company. Throughout the process, we developed a comprehensive brand book, gained a deeper understanding of our customers, and clarified the energy behind the Enibas brand. The end result has become a foundation for our culture, guiding the values we stand by and shaping the way we present ourselves today. We’re still using the same packaging, with only small enhancements along the way, because the work we did together established such a strong base. ”
Anna Leah Lenz, Co-Owner at Enibas