Working closely with Dublin ad agency Forsman and Bodenfors to deliver an omni-platform video campaign of their Dead Flowers Shop Valentine’s
Day Popup for Women’s Aid.
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Women’s Aid/Forsman and Bodenfors
(A) Category_Charity
(B) Project Type_Video
Working closely with Forsman & Bodenfors, The Nice Things embedded with the team to deliver video content for the Dead Flower Shop, a powerful Valentine's Day campaign created for Women's Aid and Allianz.
Alongside the hero campaign film, we captured vertical content designed specifically for Instagram and TikTok, documenting the public reaction and stories behind the bouquets. Shot natively on iPhone, the content brought audiences closer to the experience and extended the campaign's reach across social platforms.
The campaign reached audiences across Ireland, generating widespread engagement and helping amplify a call for men to stand as allies against violence towards women.
(C) Scope_Film Concept Development, Storyboard, Cinematography, Edit
THE RESULT
The campaign resonated far beyond the walls of the pop-up. Reaching the equivalent of the Irish population three times over, website traffic doubled while social engagement surged by 3,000% on Valentine's Day. Most importantly, it sparked a national conversation and inspired men across Ireland to publicly stand as allies against violence towards women.
“Working with Marion Bergin on The "Dead Flower Shop" Project for Valentine’s Day 2025 was an absolute pleasure. From day one, she understood both the creative ambition of the idea and the emotional responsibility that came with telling a story about domestic abuse. Marion has a rare combination of sharp creative instincts and genuine emotional intelligence, which meant every decision felt thoughtful, empathetic and anchored in the truth of the subject matter. She was a true collaborator throughout the process, always open to ideas, always adding ideas, and always focused on making the work as powerful as it could be.
What makes Marion particularly special is that she brings all of that care and thoughtfulness while somehow moving at lightning speed. She is dynamic, energetic and incredibly effective at getting things done, all while keeping the process enjoyable for everyone involved. Whether we were shaping the story, adapting it across different channels or navigating the inevitable challenges that come with any production, she brought positivity, humour and total commitment to the work. What impressed me most was her ability to balance deep sensitivity with decisive creative leadership, a combination that made the work stronger and made her a joy to work alongside. ”
Laura Rice, Art Director at Forsman and Bodenfors