OUR WORK ISN'T JUST BREATHTAKINGLY BEAUTIFUL, IT'S FULLY GROUNDED IN INSIGHTS AND RESULTS. HERE'S A SPRINKLING OF OUR RECENT WORK....
the nice things
THE WORK ISN'T JUST
BREATHTAKINGLY BEAUTIFUL,
IT'S FULLY GROUNDED IN
INSIGHTS AND RESULTS.
HERE'S A SPRINKLING
OF PROJECTS....
DEFT
In collaboration with Sooo Studio, we crafted a dynamic one-page website for Deft, a new AI marketing agency based in London. Built on Squarespace and brought to life through custom code, subtle animations and considered interaction design, the site captures Deft’s ambition to break away from traditional corporate aesthetics and inject a playful sense of energy, innovation, and clarity into capturing conversions.
CUSTOM CODED SQUARESPACE WEBSITE
DUBLIN HERBALISTS
IN WORK 2025...
Dublin Herbalists is an Irish natural skincare brand founded by herbalist Claire Brett, offering a diverse range of all-natural toxin-free products for the face, body, babies and home.
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Like many SMEs, the brand had evolved organically over time but had never been given a strategic focus. We undertook a thoughtful repositioning—starting with in-depth research, including interviews with retail buyers, customers, stakeholders, and staff. These insights shaped a refreshed brand identity that stays true to its roots while creating stronger connections with its audience. From a new logo and packaging system to a redesigned WooCommerce website, every element is being meticulously crafted to supercharge the brand’s presence and support its continued growth in an increasingly digital marketplace. We can't wait to launch!
BRAND STRATEGY
LOGO AND IDENTITY
PRODUCT PACKAGING
E-COMMERCE PACKAGING
GIFT BOX REDESIGN
WOOCOMMERCE WEBSITE
PAUL SHEERAN
Paul Sheeran is an Irish jeweller synonymous with luxury. Founded in 1990 the boutique curates a selection of the worlds finest jewellery and timepieces brands. With an air of Bond Street sophistication, the destination store has become the city’s go-to for Ireland's tastemakers and international visitors alike.
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To elevate the brand for a new generation of luxury clientele, I collaborated with the marketing team crafting a dynamic, social-first video campaign positioning Paul Sheeran Jewellers as the definitive authority in Ireland’s luxury jewellery market.
IDEATION
VIDEO PRODUCTION
EDITING
SOUND DESIGN
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KILDARE VILLAGE
Engaged by the Head of Content as the video lead for all paid advertising and organic social video content, campaigns were shot on Sony's Cinema Line cameras and an IPhone 15 Pro Max for native social content, elevating production value with luxury grade videos. Working at an incredibly fast pace we collaborated with the Head of Content for strategic direction and often worked in isolation crafting concepts on the go. From fashion and lifestyle to food, beverage, and retail interiors, we produced omni-platform content tailored for diverse touchpoints. The work spanned everything from store launches to interviews and trend-driven style highlights, ensuring every piece was optimized for maximum engagement.
AD CAMPAIGN VIDEOGRAPHY
SOCIAL-FIRST VIDEO CONTENT​
SCRIPT WRITING
ART DIRECTION
STYLING
EDITING
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SABLE STUDIOS
Sable Studios is a new multipurpose photography and events studio based in Dublin's Dun Laoghire. The studio, previously a disused office, has been lovingly refurbrished as a chic minimal space inspired by the owner's upbringing on the Sydney coastline and current residence in Dun Laoghire. To bring this vision to life online, we designed a strategic digital content series of Instagram Reels, highlighting the studio’s tranquil interiors and versatile setups. The end result - a compelling narrative showcasing Sable Studios as both a welcoming studio and dynamic creative space.
CONTENT STRATEGY
CAMPAIGN DIRECTION
SCRIPT
VIDEOGRAPHY
EDITING
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OLWEN BOURKE
Olwen Bourke is a Dublin-based fashion designer creating luxurious womenswear and wedding dresses, with a focus on sustainability and craftsmanship. We worked together to create a brand refresh with a chic minimal aesthetic and an SEO optimised Squarepsace website that reflected her contemporary couture aesthetic. Within weeks of relaunching her site the website was listing on the first page of Google for the chosen keywords.
LOGO AND IDENTITY
SQUARESPACE WEB DESIGN
ON-SITE SEO OPTIMISATION
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NOWNESS
A stylised documentary short telling the story of generations of men as they struggle to keep horse culture alive under the threat of inner-city gentrification. The film premiered on LVMH owned Nowness and was screened on RTE player. A multi-award winner, achieving two Young Director Awards, Cannes and the prestigious Gold Shark for Best Documentary Short at the Kinsale Shark Awards.
DIRECTION
PRODUCTION
DIGITAL PRESS AND MARKETING
ENIBAS
A story of inter-generational female connection in this brand refresh repositioning the Enibas brand to appeal to multiple generations of customers. A comprehensive project over the course of 8 months with ongoing mentoring and creative direction support. We consolidated all content requirements into a four day shoot covering photo and video content for campaign and e-commerce ensuring that the brand had a bank of content to work from throughout the year.
BRAND STRATEGY
IDENTITY
PHOTO AND VIDEO CAMPAIGN DIRECTION
E-COMMERCE STYLING
ACROSS CAMPAIGN AND E-COMMERCE
SUSTAINABLE 'UNBOXING EXPERIENCE'
JOSEPH
Created to launch Joseph London's footwear collection, six abstract social-centered micro films were created inspired by the theme of women in the workplace.
CREATIVE DIRECTION
DIRECTION
PRODUCTION
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DAZED DIGITAL
An uplifitng film to foster feelings of connection and solidarity in the height of the pandemic. Created with an all-female international creative team spanning 5 time zones. It was used by the United Nations Australia in support of there Covid Women's Fund. Another multi award winner.
CREATIVE DIRECTION
DIRECTION
PRODUCTION
DUBLIN HERBALISTS
Ongoing support on shoot creative direction and styling for seasonal content shots and new product launches.
CREATIVE DIRECTION
STYLING
SAFE IRELAND
WOMAN AND CHILD
A compelling and important omni-channel charity campaign with a TV commercial and light projection installation. Broadcast on the 9 O'Clock news, the piece was also projected onto Dublin's General Post Office and a domestic home in the affluent area of Clontarf. The charity's most successful campaign to date with over 288,000 views over the course of a two week period.
CONCEPT DEVELOPMENT
PRODUCTION
DIRECTION
ART DIRECTION
ON-GOING GRAPHIC DESIGN SUPPORT
BECOME CLOTHING
A multi-platform brand launch for this women's health brand challenging outdated representation of the menopause and breaking down taboos.
BRAND STRATEGY
BRAND DESIGN
FRONT END WEB DESIGN
PHOTO AND VIDEO CREATIVE PRODUCTION
CONTENT STRATEGY
STEPPED IN PART-TIME AS HEAD OF CREATIVE
GENEVIEVE
A classically trained female artist's brand refresh grounded in the truly authentic expression of an aligned self.
LOGO AND IDENTITY
BRAND GUIDELINES
STILLS EP PHOTOGRAPHY
VIDEO DIRECTION AND PRODUCTION
PRESS RELEASE COPYWRITING
SOCIAL MEDIA TRAINING
INNER ISLAND
Just one of what has become an on-going collaboration with this brand. A short film and lookbook inspired by Vermeer's "Girl with a pearl earring".
SEASONAL LOOKBOOK PHOTOGRAPHY
AND CREATIVE DIRECTION
CAMPAIGN FILM