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MY WORK ISN'T JUST 

BREATHTAKINGLY BEAUTIFUL

 IT'S FULLY GROUNDED IN 

 INSIGHTS AND RESULTS

 HERE'S A SPRINKLING OF

RECENT PROJECTS....

NOWNESS

A highly stylised documentary short of inner city stories infused with fashion inspired aesthetics. A multi-award winner, achieving two Young Director Awards, Cannes and the prestigious Gold Shark for Best Documentary Short at the Kinsale Shark Awards.

DIRECTION

PRODUCTION

DIGITAL PRESS AND MARKETING

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LAUNCHING 2022

ENIBAS 

A story of inter-generational female connection in this rebrand expanding Enibas confidently into the digital space. A comprehensive project over the course of 8 months with ongoing mentoring and creative direction support.

BRAND STRATEGY

IDENTITY

PHOTO AND VIDEO PRODUCTION 

SUSTAINABLE PACKAGING 'UNBOXING EXPERIENCE'

ONGOING CREATIVE DIRECTION CONSULTANCY

JOSEPH

Created to launch Joseph London's footwear collection, six abstract social-centered micro films were created inspired by the theme of women in the workplace.

CREATIVE DIRECTION

DIRECTION

PRODUCTION

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DAZED DIGITAL

An uplifitng film to foster feelings of connection and solidarity in the height of the pandemic. Created with an all-female international creative team spanning 5 time zones. It was used by the United Nations Australia in support of there Covid Women's Fund. Another multi award winner.

CREATIVE DIRECTION

DIRECTION

PRODUCTION

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DUBLIN HERBALISTS

Ongoing support on shoot creative direction and styling for seasonal content shots and new product launches. 

CREATIVE DIRECTION

STYLING

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SAFE IRELAND

WOMAN AND CHILD

A compelling and important omni-channel charity campaign with a TV commercial and light projection installation.  Broadcast on the 9 O'Clock news, the piece was also projected onto Dublin's General Post Office and a domestic home in the affluent area of Clontarf. The charity's most successful campaign to date with over 288,000 views over the course of a two week period.

CONCEPT DEVELOPMENT

PRODUCTION

DIRECTION

ART DIRECTION

ON-GOING GRAPHIC DESIGN SUPPORT

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BECOME CLOTHING

A multi-platform brand launch for this women's health brand challenging outdated representation of the menopause and breaking down taboos.

BRAND STRATEGY

LOGO AND IDENTITY

PHOTO AND VIDEO STRATEGY

CONTENT STRATEGY

ON-GOING CREATIVE DIRECTION

ONGOING GRAPHIC DESIGN SUPPORT

GENEVIEVE

A classically trained female artist's brand refresh grounded in the truly authentic expression of an aligned self.

LOGO AND IDENTITY

BRAND GUIDELINES

STILLS EP PHOTOGRAPHY

VIDEO DIRECTION AND PRODUCTION

PRESS RELEASE COPYWRITING

SOCIAL MEDIA TRAINING

INNER ISLAND

Just one of what has become an on-going collaboration with this brand. A short film and lookbook inspired by Vermeer's "Girl with a pearl earring".

SEASONAL LOOKBOOK PHOTOGRAPHY

AND CREATIVE DIRECTION

CAMPAIGN FILM

LOOK
CLOSER 
TAKE 
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