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Oir & Grace

Retail Strategy, Logo, Submark and Identity, Brand Strategy (light), Shopify Website Development

October 2025

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Oir & Grace is a new jewellery brand launching in 2026. They partnered with The Nice Things for a comprehensive retail and market entry strategy session before anything else. We developed a contemporary brand with a logo blending old and new, nodding to traditional type and modern serif. We're also working together on a clean, contemporary Shopify store with Instagram and Tik-tok shop integrated and UI optimised for conversion.

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