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Shopify

                                    We combine brand strategy, ecommerce thinking, content direction and refined design to create Shopify stores that feel both effortless and commercially robust. Every decision is made with brand vision, customer usability and business growth in mind.


When a store is crafted using the design principles of UI and UX, curiosity becomes confidence and confidence becomes purchase. It signals quality, builds trust and creates the emotional
connection that leads to lasting relationships from
first encounters.

PROCESS

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Our approach is informed by a blend of creative vision and real commercial acumen. Having built and run our own ecommerce business, we understand what it takes to create online stores that not only look beautiful, but connect, convert and sustain growth. We work in close collaboration with our clients throughout, embedding ourselves in your business and building long-term partnerships based on clarity, trust and shared ambition.

  • Great stores begin with clarity. We take the time to understand your brand, your customer, and the commercial realities of your business before design begins. This phase lays the foundation for everything that follows.

  • Once we understand the landscape, we shape a clear direction for how your store should look, feel and perform. From positioning and customer journey to content and conversion priorities, every decision is made with brand and conversion in mind.

  • We design and build minimal Shopify stores that feel spacious, intuitive and commercially effective. Every detail is intentional, balancing good UI/UX design with usability to create an experience that feels effortless for your customer and easeful for conversions.

  • Now we bring the whole thing to life. Product pages, collections, imagery, copy. We can help you craft every touchpoint to feel consistent and compelling.

  • We're thorough by nature. Before anything goes live, we test across every device, browser, and journey to make sure the experience is seamless. When launch day comes, it's smooth because we've already done the hard work.

                                    “Working with Marion and The Nice Things has been one of the best investments we've made in building Óir & Grace. The process brought clarity, confidence and direction to the business, helping transform an idea into a brand and Shopify store with a clear identity and purpose. “

The balance of creative thinking and commercial understanding was exceptional, and every decision felt intentional and aligned with our long term goals. Marion has a remarkable ability to take ideas and turn them into something meaningful, distinctive and commercially strong. I would highly recommend The Nice Things to any founder looking to build a brand with substance and longevity.”

Claire Staunton, Founder @ Óir & Grace

[ 01 ]

Aleo - Inanimate object formations

[ 02 ]

ExtraOrdinary - Tubular chrome crafted

[ 03 ]

LUMae - Science led natural skincare

Our Shopify builds generally range from €6,000–€20,000 depending on complexity, content and customisation.
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