Creating a brand world for family-owned Irish jewellery brand Enibas. Over the decades the brand had successfully grown organically without any real strategy in place for digital. As a new generation of customers emerged, that needed to change with clear direction and design systems.
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Enibas
(A) Category_Jewellery
(B) Project Type_Brand Redesign
The Nice Things worked closely with founder Sabina and her daughter Anna, the next generation stepping up to the helm. They were keen to retain the original logo so we wrapped a whole new brand around it with a refined contemporary identity shaped by female connection, customer stories and the stunning beauty of the West Cork coastline, home to this family-run brand. The challenge was to evolve the digital identity with the familiarity and connection that had found it’s way into it’s customers hearts to start with.
We began with a rigorous insights and market research phase involving interviews with wholesale buyers, customers and internal stakeholders. We uncovered deeply personal stories attached to the pieces and a warm sense of shared experience between women across generations. This became the foundation the brand strategy.
Over six months, we repeatedly referenced direction against the brand architecture set our in the strategy as we developed the identity, luxury kraft packaging system and ecommerce experience. We creative directed a four-day campaign and ecommerce shoot, producing a comprehensive bank of photo and video assets designed to support the brand across launch, retail, social and press.
(C) Scope_Brand Strategy, Identity, Packaging, E-commerce Photography Art Direction, Campaign Photo
and Video Creative Direction, Shopify UI Direction
Where Ideas Take Shape
We believe in doing things differently—with intention, with passion, and with people at the center of it all. Every detail here reflects that mindset.
The launch campaign is a journey through quiet intimacy, an exploration of the shared experiences that pass between women across generations, unspoken but deeply felt. Shot along the sandy coastline of Schull in West Cork, the work leans into the particular quality of light found at the southern edge of Ireland.
Launch CampaignThe Result
A thriving brand clear in it's direction and confident in it's identity. The talented team have stayed close to the guidelines, creating a brand that continues to feel clear, consistent and recognisable as it grows. It’s a wonderful thing when vision meets execution on the ground level. The considered evolution that holds its history while feeling relevant today. We're always excited to see their next move.
“We worked with Marion to explore and refine our brand, what it means, how it looks, and the values and vision that drive us as a company. Throughout the process, we developed a comprehensive brand book, gained a deeper understanding of our customers, and clarified the energy behind the Enibas brand. The end result has become a foundation for our culture, guiding the values we stand by and shaping the way we present ourselves today. We’re still using the same packaging, with only small enhancements along the way, because the work we did together established such a strong base. ”
Anna Leah Lenz, Co-Owner at Enibas